PT. Pasti Enak Opens New Retail Outlet and Distribution Center in Jakarta
Expansion brings artisan dairy products closer to customers across Jakarta, Java Island, and Riau.
Jakarta, November 20, 2025 — PT. Pasti Enak proudly announces the opening of its newest retail outlet and distribution center in Jakarta. This milestone marks a new chapter in the company’s mission to make artisan dairy accessible across Indonesia.
Customer Experience
The Jakarta outlet is designed to engage customers in the experience of trying new cheeses, much like specialty shops in Europe. Visitors can taste before they buy, learn about each cheese, and discover flavors that suit their palate. This interactive approach ensures that every purchase is not just a transaction but a journey into the world of artisan dairy.
Product Highlights
All of Pasti Enak’s cheeses are made in Indonesia, a remarkable achievement in a country with a limited dairy tradition. These products meet import‑quality standards while remaining locally crafted. In addition to recreating classic cheeses from around the world, Pasti Enak proudly produces original varieties that can only be found here, offering customers something truly unique.
Local Connection
Opening in Jakarta reflects the company’s vision of connecting Bali’s artisan cheesemaking with Indonesia’s broader food culture. Founder Odit Hartati explains: “We started making cheese because we could not afford natural imports. Our dream has always been to offer high‑quality cheeses at affordable prices, giving more people the chance to integrate these healthy and delicious foods into their diet.”
Sustainability
With 99.99% locally sourced ingredients, Pasti Enak supports domestic farmers and keeps money circulating within Indonesia. This strengthens communities, raises living standards, and reduces the carbon footprint by avoiding long‑distance imports.
Future Plans
Looking ahead, PT. Pasti Enak hopes to expand further with outlets in Surabaya and Singapore, continuing to grow Indonesia’s artisan dairy movement.
Founder’s Note
“This feels like a natural path. Our Bali team is strong, but Jakarta customers needed a closer connection. Now they can enjoy our cheeses firsthand, and bringing them joy makes us happy.” — Odit Hartati, Founder